Shinesty Takes on the World

Go.Borderlinx, an international eCommerce solution provider for online retailers, brings Shinesty to international shoppers

New York, NY — January 30, 2018 — Shinesty, an online retailer that specializes in outrageous apparel for every occasion, is leveraging Go.Borderlinx’s Hub-in-a-Box (HiaB) technology solution to reach customers across the globe, including in-demand markets such as Canada, the United Kingdom and Australia.

Shinesty had dominated the festive fashion market in the U.S. but was facing difficulties making the leap to international audiences. Frustrated by the costly and time-consuming process of international shipping, Shinesty looked for a cross-border technology solution that offered faster processing time and lower shipping costs while allowing the company to maintain full control of international orders.

“We wanted to expand our reach, but when we started looking at cross-border solutions, we were concerned about the extra processing and delivery steps they required,” said Shinesty Director of Operations Connor Miller. “To our delight, Go.Borderlinx lets us ship international orders directly to customers. But it’s offered us more than that: We can sell internationally without increasing our cost, which means the same great prices for international customers.”

Go.Borderlinx’s HiaB solution is the only cross-border technology solution that allows retailers to manage international orders on-site and ship directly to customers. By eliminating the extra delivery step in the fulfillment process, retailers can reduce delivery time and cost. Shinesty produces shipping labels and customs documentation on their own and fulfills both domestic and international orders in the same warehouse.

“The traditional international fulfillment process is outdated and a financial burden to retailers,” said Go.Borderlinx COO Yves Languepin. “Shipping directly to customers is the future of global eCommerce, and we’re excited to help brands like Shinesty break the mold.”

Go.Borderlinx’s HiaB solution allows Shinesty to deliver a seamless end-to-end customer experience. Both domestic and international shoppers will experience the same site, but for those ordering outside of the United States, orders will include customs duty and tax at checkout. By offering customers their total landed cost, Shinesty can reduce cart abandonment and international returns.

Ultimately, becoming a cross-border online retailer was fast and easy. Go.Borderlinx’s HiaB solution was instantly installed thanks to its ready-made connector on Shopify’s eCommerce platform. And with an open API, Shinesty was able to integrate the solution into their existing warehouse management system. In a matter of weeks, Shinesty was successfully serving customers in 73 countries.



About Go.Borderlinx

When eCommerce retailers need a smarter way to reach international customers, they turn to Go.Borderlinx. Our technology solutions manage every step in the global eCommerce process, including customs duty and tax calculation, customs documents and shipping labels, and much more.

About Shinesty

Shinesty was created for one reason and one reason only: to bring customers the most outlandish collection of clothing the world has ever seen. The company’s loud holiday themed suits shot them to popularity, but Shinesty also offers swimwear, tops, outerwear, dresses, bottoms and accessories — everything you need to celebrate the holidays and special events with a bang.

For more information, please contact Carlene Reyes.

Borderlinx is excited to announce that we've joined Webinterpret. Our 2 technologies combined will deliver a truly wholesome international ecommerce solution. Please contact our Sales team for any questions. Read more here.
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