Seattle, Paris—July 7, 2016— Hartford, the French premium clothing brand inspired by American casual lifestyle, has teamed with Borderlinx, an integrated cross-border eCommerce solution provider, to launch worldwide shipping and take its web operations global.
Founded in 1979, Hartford has long-held a dual market approach of an extensive multibrand distribution worldwide combined with retail operations in France and Europe. Now, the brand can instantly bridge the gap between these two businesses and address customer needs beyond European borders by offering global shipping directly from its website.
“Offering seamless shipping is the number one driver to meet expectations of our customers worldwide and provide them with a great shopping experience,” said Yann Chareton, Digital Development Director at Hartford. “We have full confidence that Borderlinx will help us strengthen our online presence beyond European borders.”
With Borderlinx’s Go.Borderlinx® solution, Hartford has new logistics capabilities to drive its digital business global including integration into Hartford’s existing Magento eCommerce platform and hassle-free management for merchandise returns.
“Hartford needed a solution that would not disrupt the brand experience it has uniquely created over time,” said Jérôme Mercier, CEO of Borderlinx. “The Go.Borderlinx® platform will maintain Hartford’s brand integrity while connecting with customers who weren’t within reach before.”
For more information about Borderlinx and its global eCommerce solution, please visit go.borderlinx.com.
Borderlinx, a global eCommerce solution provider, empowers retailers looking to reach new markets abroad by leveraging Go.Borderlinx®, a SaaS (software as a service). With a single integration, retailers can seamlessly expand internationally without having to invest in accounting, IT or other costly infrastructure. Borderlinx removes the challenges of maintaining a consistent customer experience across all markets by acting as an invisible partner. Learn more about Borderlinx’s flexible solution and how it can take your online business global at go.borderlinx.com.