The world in 2017 may be more interconnected than ever, but that doesn’t mean that consumer goods are freely available to all.
Despite the substantial advancements in transportation and communications seen in recent decades, there still remain numbers of major online stores that don’t ship worldwide, even if they are, they are not offering the customer experience that international shoppers deserve.
The upshot is that, even in this integrated consumer landscape where shopping is easier than ever before, brands are losing out on access to vital markets. The new technologies and digital platforms that offer unprecedented choice to consumers have not been exploited to the extent they should be, and those that have struggled to keep pace with the advancements are beginning to feel the sting.
But help is at hand. Borderlinx understood early on that in this day and age, market proximity can no longer be the determinant for whether or not a company sells internationally: success only comes when borders are stripped away and opportunities are exploited both at home and in the farthest flung corners of the globe. Cross-border e-commerce growth is expected to near a trillion US dollars in 2020, and as a result, retailers can no longer be bound by location.
With a current footprint in the UK, USA, Continental Europe, the company, led by a well-experienced team and who therefore know the landscape intimately—serves both consumers and businesses seeking to buy products and merchandise of all types from overseas, and has therefore gifted the consumer world with the freedom to purchase from anywhere. This has revolutionized the way people shop and has empowered retailers to capture the growing cross-border e-commerce opportunities with a service that is both seamless, tech-driven, and most importantly, worry free. Goods can now be shipped directly from their warehouses and stores, and from suppliers located in China and elsewhere, to destinations across the globe that had until now remained largely off the map for a significant number of brands.
The contribution that Borderlinx’s innovative platform (with key features such as guaranteed Tax & Duty Calculator, On the fly product classification) has made to online shopping is evidenced in the company’s recent growth, with 2016 recording +131 percent in retail volume.
Its expansion is fed by an eagerness to constantly innovate and to serve the consumers of today. Not only has it unlocked new markets, but it provides customers with a confidence that before had been lacking: it ensures that goods can be shipped in as few as two days and that retailers can save up to 80 percent on shipping rates. What’s more, the company will shop for those whose cards aren’t accepted. The emphasis is on easing the burden and turning the steps made towards greater interconnectivity into strides, and the success of Borderlinx in doing so has caught the attention of well-known international brands—Kenzo, Marc Jacobs, and more—that understand the importance of greater cross-border activity in 2017. Brands can no longer afford to shut themselves off from the opportunities to market their products internationally. Fortunately for them, however, that burden has been lifted.